INTERNATIONAL FIELD TRIP AND RESEARCH, Sep 2014 - Working for London agency’s Sister Pseudo, alongside their international research team. Responsible for recruiting and moderating both group and individual interviews in São Paulo, on behalf of Mother NY for one of their global fashion clients. As well as that, reporting visual and written insights used as content for the client’s Tumblr on a daily basis. The challenge was to decipher how the brand can be relevant to youths of that specific market. sisterpseudo.com
GLOBAL SOCIAL MEDIA IMPACT STUDY, 2013 - Ethnography (participant-observation methods) and social media research to the anthropologist Daniel Miller during the UK fieldwork for the Global Social Media Project, which will be carried on for the next 5 years, in eighty different countries. gsmis.org
DIGITAL ANTHROPOLOGY (MSc) at UCL - Master of Science, 2011-2013
Dissertation: Instagram and the street art’s scene in East London, highlighting how the images not only depict, but also perform social relations and culture.
Papers and thesis are available here: 1 2