:::ETHNOGRAPHY:::

GLOBAL SOCIAL MEDIA IMPACT STUDY - Ethnography and social media research to the anthropologist Daniel Miller during the UK fieldwork for the Global Social Media Project, which will be carried on for the next 5 years, in eighty different countries.

gsmis.org

DIGITAL ANTHROPOLOGY (MSc) at UCL - Master of Science

Dissertation: Instagram and the street art’s scene in East London, highlighting how the images not only depict, but also perform social relations and culture.

Classification: Distinction

www.ucl.ac.uk/digital-anthropology

Papers and thesis are available here.

:::PHOTO ESSAY:::

WGSN’S PHOTOFILES - Part of the trend analysis report.

DAVID BOWIE IS’ V&A EXHIBITION- Freelancing job for key trendy magazines in Brazil. All footage taken and edited by me at the David Bowie exhibition’s Preview at the V&A, London 2013. 

Articles’ links: www.noize.com.br msn.lilianpacce.com.br kelilynnboop.tumblr.com

MOINHOS MAG - Style and clothing production in a fashion editorial for the Brazilian magazine, Moinhos.

STREET SHOTS - Pictures taken in London for Cool Hunting Course, St. Martins College, London.

:::VISUAL ANTHROPOLOGY:::

BOX1824 - This job was a freelancing work for the research company Box1824. The challenge here was to strategically find trendsetters that represent the symbolism and rituals of contemporary barbecues and at the same time to visually portray these insights & storytelling narratives.

THE MINSTREL - This documentary is about Ozan Figani’s life, a hairdresser originally from Turkey, Anatolia, who owns a traditional Salon in East London. Little by little he starts to reveal his true first job (music and poem writing).

It has been created as part of the Digital Anthropology (MSc) program at UCL and has been nominated one of the three best films in the autumn/winter class in 2012.

The doc: themisntrel

Articles:

www.materialworldblog.com/2013/11/the-minstrel-a-documentary-film/

visualsociology.org/showcase/projects/item/the-minstrel.html

VIZWIZ - The research about visual impaired people and the mobile application called VizWiz shows that the solution for technological aid lies not in the mechanical machine nor in human beings alone, but in the right balance between them. In that way, the concept of human cloud proposed by VizWiz can be considered a revolutionary tool that can teach us a lot about the future of anthropological research and the field of volunteering. 

The link: vizwizresearch

Password: anthro

:::CULTURAL CONTENT:::

WGSN  - Working part-time in production team and also freelancing and contributing to the core areas of WGSN - the leading online trend-analysis and research service, with trends forecasting, think tank research and strategic reports.

ART OF THE DAY - Here is my blog Art of the Day, which I update on a daily basis with art, design and creative stuff that I come across.

MELISSA PROJECT - The well-known brand Melissa has selected 12 women around the world to represent them on Facebook as part of their Brazilian 2012 Summer Campaign. The challenge here was to develop 31 creative own ideas and productions (during a month), linking the slogan Power of Love from the new collection to attractive and interesting daily posts.

I was one the girls selected for this project and you can see all my posts together in a blog here.

NEWS PAPER ARTICLES-  I write occasionally about trends and the cultural differences between Brazil and the UK to one of the most important newspapers in the south of Brazil (+1.000.000 readers every day) called Correio do Povo

:::PLANNING:::

ESCALA COMMUNICATIONS - Planning and implementing Escala’s new brand concept ‘Talking the languages of Brazil’, revitalizing their communication, creating out of the box strategies and defining the company’s new positioning and business approach.

MARIA CULTURA - Responsible for defining brand positioning strategy and action plan for a starting up business.  

SANTA TRANSMEDIA PRODUCTIONS - Responsible for creating an action plan for the long term in order to increase client’s business and brand value, based on a thorough costumer profiling research.


:::OTHER EXPERIENCES:::

1. PR Assistant at Topshop Press, one of the most important retail stores in the UK. 

Press production and research, carrying on the main press production of all magazines around the world and clipping & researching in order to estimate Topshop’s media visibility.

2. Researcher at Matt Roberts Arts, a dynamic not-for-profit organization that offers support to creative practitioners by providing a range of professional development programs.

Customer profiling and market research to engage artists and galleries and create prospects opportunities, increasing visibility for the organization’s products and activities.

3. PR Assistant at ActionAid, an international anti-poverty agency working in over 40 countries, taking sides with poor people to end poverty and injustice and to raise awareness on women’s rights.

Support annual planning and campaigns development within Media Team, in order to implement the best communication strategies for the whole year; research and monitor results.

::RANDOM:::

My Instagram about drawing/sketching people’s portraits.

@lulu_portraits

:::ETHNOGRAPHY:::

GLOBAL SOCIAL MEDIA IMPACT STUDY - Ethnography and social media research to the anthropologist Daniel Miller during the UK fieldwork for the Global Social Media Project, which will be carried on for the next 5 years, in eighty different countries.

gsmis.org

DIGITAL ANTHROPOLOGY (MSc) at UCL - Master of Science

Dissertation: Instagram and the street art’s scene in East London, highlighting how the images not only depict, but also perform social relations and culture.

Classification: Distinction

www.ucl.ac.uk/digital-anthropology

Papers and thesis are available here.

:::PHOTO ESSAY:::

WGSN’S PHOTOFILES - Part of the trend analysis report.

DAVID BOWIE IS’ V&A EXHIBITION- Freelancing job for key trendy magazines in Brazil. All footage taken and edited by me at the David Bowie exhibition’s Preview at the V&A, London 2013. 

Articles’ links: www.noize.com.br msn.lilianpacce.com.br kelilynnboop.tumblr.com

MOINHOS MAG - Style and clothing production in a fashion editorial for the Brazilian magazine, Moinhos.

STREET SHOTS - Pictures taken in London for Cool Hunting Course, St. Martins College, London.

:::VISUAL ANTHROPOLOGY:::

BOX1824 - This job was a freelancing work for the research company Box1824. The challenge here was to strategically find trendsetters that represent the symbolism and rituals of contemporary barbecues and at the same time to visually portray these insights & storytelling narratives.

THE MINSTREL - This documentary is about Ozan Figani’s life, a hairdresser originally from Turkey, Anatolia, who owns a traditional Salon in East London. Little by little he starts to reveal his true first job (music and poem writing).

It has been created as part of the Digital Anthropology (MSc) program at UCL and has been nominated one of the three best films in the autumn/winter class in 2012.

The doc: themisntrel

Articles:

www.materialworldblog.com/2013/11/the-minstrel-a-documentary-film/

visualsociology.org/showcase/projects/item/the-minstrel.html

VIZWIZ - The research about visual impaired people and the mobile application called VizWiz shows that the solution for technological aid lies not in the mechanical machine nor in human beings alone, but in the right balance between them. In that way, the concept of human cloud proposed by VizWiz can be considered a revolutionary tool that can teach us a lot about the future of anthropological research and the field of volunteering. 

The link: vizwizresearch

Password: anthro

:::CULTURAL CONTENT:::

WGSN  - Working part-time in production team and also freelancing and contributing to the core areas of WGSN - the leading online trend-analysis and research service, with trends forecasting, think tank research and strategic reports.

ART OF THE DAY - Here is my blog Art of the Day, which I update on a daily basis with art, design and creative stuff that I come across.

MELISSA PROJECT - The well-known brand Melissa has selected 12 women around the world to represent them on Facebook as part of their Brazilian 2012 Summer Campaign. The challenge here was to develop 31 creative own ideas and productions (during a month), linking the slogan Power of Love from the new collection to attractive and interesting daily posts.

I was one the girls selected for this project and you can see all my posts together in a blog here.

NEWS PAPER ARTICLES-  I write occasionally about trends and the cultural differences between Brazil and the UK to one of the most important newspapers in the south of Brazil (+1.000.000 readers every day) called Correio do Povo

:::PLANNING:::

ESCALA COMMUNICATIONS - Planning and implementing Escala’s new brand concept ‘Talking the languages of Brazil’, revitalizing their communication, creating out of the box strategies and defining the company’s new positioning and business approach.

MARIA CULTURA - Responsible for defining brand positioning strategy and action plan for a starting up business.  

SANTA TRANSMEDIA PRODUCTIONS - Responsible for creating an action plan for the long term in order to increase client’s business and brand value, based on a thorough costumer profiling research.


:::OTHER EXPERIENCES:::

1. PR Assistant at Topshop Press, one of the most important retail stores in the UK. 

Press production and research, carrying on the main press production of all magazines around the world and clipping & researching in order to estimate Topshop’s media visibility.

2. Researcher at Matt Roberts Arts, a dynamic not-for-profit organization that offers support to creative practitioners by providing a range of professional development programs.

Customer profiling and market research to engage artists and galleries and create prospects opportunities, increasing visibility for the organization’s products and activities.

3. PR Assistant at ActionAid, an international anti-poverty agency working in over 40 countries, taking sides with poor people to end poverty and injustice and to raise awareness on women’s rights.

Support annual planning and campaigns development within Media Team, in order to implement the best communication strategies for the whole year; research and monitor results.

::RANDOM:::

My Instagram about drawing/sketching people’s portraits.

@lulu_portraits

About:

I'm a Digital Anthropologist graduated from UCL who is interested in think tank, trend analysis and consumer research projects.

I was born in Argentina, grew up in Brazil, and now I live in London. So, exchanging ideas and trying new experiences are part of my DNA. My curiosity always motivates me to go ahead. The ability to connect people and things stimulates me to look around with an open eye, seeing the old in a new light and constantly searching for the new. My passion for creativity and people’s behaviors provokes me to aim my thoughts, concepts and ideas towards understanding consumer's culture.


:::SPECIALITIES:::
MSc in Digital Anthropology at UCL.
Graduated in Public Relations.
Cool Hunting London Course.
Digital Photography & filmmaking London Course.
Research & Trend Analysis expertise.

Languages: Fluent English, Spanish and native Portuguese.

:::INTERESTS:::

Ethnography
Consumer Research
Urban Culture
Research Design

Think Tank

Brand Innovation

Visual Anthropology


luakaderabek@gmail.com

London, UK

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